You’ll want to have product shots and lifestyle content, and you can also supplement your feed with user-generated content from your customers too! If you’re an online store selling products, then most of your Instagram content will likely be original content. Tip #1: Determine Your Team’s Capacityįirst things first: how much high-quality content is your team able to realistically produce? You may have a ton of great ideas for Instagram content, but you also need to account for the time it will take to create it, post it, reply to comments, and report on it. And in the competitive world of Instagram, quality trumps quantity every time. Being over-ambitious with the amount of content you plan to share could risk impacting the overall quality and real value of each post for your audience. One of the biggest challenges a business faces when it comes to structuring their social media scheduling strategy is balancing quality and quantity. Here are the 4 steps to creating an Instagram workflow and scheduling strategy to grow your business: Instagram Scheduling Strategy Step #1: How Often Will You Post on Instagram? But it’s not just about knowing the best times to post on Instagram - the right scheduling strategy also helps you understand how often you should post and how to measure your success through analytics. Want to grow your business through Instagram? Having an Instagram scheduling strategy can boost your engagement, grow your followers and help you reach more customers online. Optimizing Your Instagram Scheduling Strategy: Everything to Know Before You Post
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